Atelier - Environmentally Conscious Kombucha
The Atelier is a local Kombucha Bar, emphasizing the process of their entire establishment being circular -- meaning nothing goes to waste. The Atelier is also a hub for creatives and thinkers alike, it is a place to wind down with friends, and brainstorm great ideas together.
Environmentally Conscious | Information Design | Branding & Identity
The audience of the Atelier relish in minimalism, and finds joy in little touches. Fine details are the breaths of fresh air for the Busy Go-Getter, that is the audience of Atelier.
Circular Design means there is a Closed Loop encompassing all the materials and aspects needed for the Atelier to exist. Nothing goes to waste and everything is re-used.
Emphasis on Mental Health, and the importance of taking breaks is highlighted in the hand crafted labels, made with the pulp and fibres from the Kombucha brewing process.
A community built on the core value of re-usability. The process then starts over again.
By sharing on social media the creative ways customers have repurposed the Kombucha bottles, they receive a discount on the next bottle. Customers are encouraged to bring their own bottles, or they can select from the Atelier's repurposed Bottle Gallery in-store.
Brand Development & Creative Process for Atelier