Kind Bar Re-Design

Concept: To create a visually clearer image of the KIND Bar Brand -- the packages are now easily differentiated, simpler, and easier to spot. Demographic: Ideal for people with reduced vision.


Information Design | Packaging Design | Demographic Research | Branding & Identity


Outcome: A minimal take on an originally cluttered Brand Image. Brand recognition has been maintained as well as the vitality of being a memorable package design on the shelves of a supermarket.

Design Process

Packaging Design preliminary sketch process.

Final Packaging Design


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