Kind Bar Re-Design
Concept: To create a visually clearer image of the KIND Bar Brand -- the packages are now easily differentiated, simpler, and easier to spot. Demographic: Ideal for people with reduced vision.
Information Design | Packaging Design | Demographic Research | Branding & Identity
Outcome: A minimal take on an originally cluttered Brand Image. Brand recognition has been maintained as well as the vitality of being a memorable package design on the shelves of a supermarket.
Packaging Design preliminary sketch process.