Kind Bar Re-Design

Concept: To create a visually clearer image of the KIND Bar Brand, in a sense that the packages are easily differentiated, simpler, and easier to spot. Ideal for people with reduced vision.

Focus

Information Design | Packaging Design | Demographic Research | Branding & Identity

KindSingle2_edited.jpg

Outcome: A minimal take on an originally cluttered Brand Image. Brand recognition has been maintained as well as the vitality of being a memorable package design on the shelves of a supermarket.

Design Process

Packaging Design preliminary sketch process.

Final Packaging Design

KindBars_MockUp.png
Gradient

More of My Work